Our Story
"DEMROCKCITY isn’t just a brand — it’s a movement, born from two different cities but united by a shared love for culture, authenticity, and raw creative energy.
Founded by myself, Abstract Unique, and co-owned with R.O.R., DEMROCKCITY reflects the pulse of the streets. I was born and raised in Miami but now based in Atlanta, which allows me to bring that Southern fire and creative vision. R.O.R., raised in New York and rooted in Miami since his teens, adds that classic East Coast grit and soul. Together, we’ve built a brand that’s unapologetically bold, deeply connected to the culture, and always evolving.
At the heart of everything we create is the logo — a symbol of strength, freedom, and expression. Whether it's on a tee, hoodie, or whatever comes next, the logo stays front and center. It represents our city — DEMROCKCITY — a place that lives beyond borders, where anyone who dares to be themselves belongs.
This isn’t about chasing trends. This is about making a statement, building a community, and giving people a way to wear their truth."
- Abstract Unique
Our Vision
"At DEMROCKCITY, we are an urban melting pot where hip hop, rock and roll, and street skating cultures collide. Our mission is to create a platform for freedom of expression, where every individual can be heard, seen, and empowered to be true to themselves.
We believe that fashion should be more than something you wear — it should speak for you. Our pieces are bold declarations of individuality, unity, and authenticity.
We stand for freedom in every thread — giving people the space to rep who they are, without compromise. From the underground to the spotlight, DEMROCKCITY is where outsiders become insiders, where culture is created, not copied.
Welcome to DEMROCKCITY.
Be heard. Be seen. Be you."
- R.O.R.